Back in 2002 to 2004, zip successfully helped their parent Air Canada compete against its largest domestic competitor, and paved the way for Air Canada to set out on its post-bankrupcy strategy. Of course when we look back today ten years after the fact, that strategy proved to be highly successful.

The zip brand and its employees were absorbed into Air Canada’s mainline operation after the operation was wound down in September of 2004, and the old 737-200s mostly ended up in the boneyard. It brought the closing chapter of Boeing 737-200 mainline airline operations in Canada, which started way back in 1968 when CP Air first introduced the type.

I prepared an in-depth analysis of Air Canada’s zip experiment which appeared in Airliners magazine, and is presented below.

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